Saturday, 18 January 2014

Abstract of Articles in January 2014 Issue

Abstract of Articles in January 2014 Issue

Visual Proof: Identifying a Pattern in Photographic Coverage of a Social Movement

Michael B. Friedman
University of Tennessee at Chattanooga, USA
           
This study compared the photographic news coverage of the Occupy Wall Street protests from two competing New York City tabloid newspapers on opposite sides of the political spectrum, the New York Post (conservative) and the Daily News (liberal). The purpose of the study was to determine if there were any differences in the photographic coverage of the Occupy Wall Street protests between the two media outlets.  A content analysis was conducted to detect and confirm any statistically significant differences in photographic coverage. Results showed that the differences in photographic coverage were significantly different suggesting that each media outlet may have presented the photographs to express a specific opinion of the protests. The study also determined that social proof is a useful theory for detecting a pattern of selection in photographic coverage of a social movement.

Articulations of Gender Ideology: A Discourse Analysis of Online Public Comments on the Delhi Gang-Rape on Firstpost.Com

Ruchi Jaggi
Symbiosis Institute of Media & Communication, Pune, India

On December 16, 2012, a 23 year-old girl was brutally gang-raped by six men, including one minor, on a moving bus while her male friend was assaulted in Delhi. Both of the victims were attacked with an iron rod and the girl was severely injured and later died. The media was quick to hype cringe-worthy comments made by people in the limelight. The discourse around status of women in the society, patriarchal norms, gender sensitivity and umpteen related constructs became the content of comment threads on various web pages. The articulation of these discourses on a digital medium is both conflicting and intriguing. This paper will attempt to conduct the discourse analysis of the comment threads on few websites that posted updates around this mishap. Since the online medium gives people the advantage of anonymity which may not otherwise be available to them in the public sphere, the constructs of identity and ideology become even more critical. This research paper will attempt to identify the dominant discourses, analyse their ideological context and the potential and the role of digital media in these constructions. Does the digital media ecosystem reinforce the hegemonic ideologies or does it provide the space for liberal and alternative ideologies? Do perceptions of gender and sexuality assume fluid meanings or get re-negotiated in the digital media context? This research will attempt to use the discourse analysis of the web comment threads around the brutal mishap to discuss and analyse these questions.
  
Connect to Conspire: Scope of Social Media in Gorkhaland Statehood Movement

Sharda Chhetri
All India Women’s Conference, Darjeeling, India

The recent ‘Gorkhaland movement’ offered a story in contrast to the previous movement of the mid-eighties which had lasted for over 22 months and had resulted in the death of over 1,200 people. This time it lasted for slightly over a month and highlighted by the death of a youth who immolated himself in a busy public square. Both were fired by the imagination of a people in their ideological “search for identity.” But how were the two different? Social media played a big role and Facebook, Twitter and other blogspots became war zones where battles were fought and enemies vanquished. An interesting form of communication in which people voiced dissent by locking themselves up inside homes in the Ghaar Bhitra Junta movement was seen. Leaders made use of the social media at a time when the administration had shut down the broadcast of the local channels. It makes a good study in mob-mobilisation and cyber-psychology. Twenty-seven years ago, during the previous movement when internet was unheard of, people had resorted to ingenious means of communication. This paper will try to bring forth the contrast and the changes that new Information and Communication Technologies have brought in social movements.

The ‘Rise of the Rest’: Schumpeter’s Theory of Creative Destruction in the Age of Digital Media

Mohanmeet Khosla
Panjab University, Chandigarh, India

The advent of ICT brought about a process of industrial mutation that, clubbed with the recent economic turmoil, has seen markets, businesses and managements focus on mobility, ubiquity and entrepreneurial innovation as survival strategies. This paper analyses the fall of the media moghuls against the rise of the twitteratti; it argues that we are at the edge of a blast wave of consumer-driven change, one that is tight on performance but loose on tactics; it focuses on the paradox of digital convergence on the one hand and content diversity on the other. How can we best define the role of mediated communication in its multiple technological avatars? Is it becoming a God of Small Things, particularly where social justice is concerned? Or is it just another instance of cultural imperialism? Is it confirming or challenging the public service orientation of the media? Is it creating tipping points that shift relationships among social, financial, and political systems? Or is it becoming a Tower of Babel in the name of alternative voices and discourses? – are the other specifics addressed. Given the global interconnectedness of media today, the paper primarily seeks to take Schumpeter’s theory of Creative Destruction out of the purview of economics alone and link it to the larger issue of change as the new constant for our next evolutionary leap– as cyborgs.

Technology Synergy Eco-System between HD Video DSLR and New Social Media Platform

Gary Chong Khin Jin  &  N V Prasad
School of Communication, Universiti Sains Malaysia

This paper will engage with the concept of a ‘technology synergy eco-system’ which blends together the two core elements of HD video DSLR and the new social media platform to determine, if this could actually be a potent formula for the emergence of a potential alternative virtual cinema. This alternative virtual cinema has both connotations as a medium of transmission of a certain film to the masses and also elements of film techniques in terms of aesthetics and etc. It is beyond a shadow of a doubt that in this current day and age, we can see that the social new media has impacted practically every facet of society. The question beckons then, what about cinema? Does the level of interactivity in which the social new media provides, combined with the affordability and ease of using a HD video DSLR to produce videos with high production values and cinematic quality nuances serve as a precursor to the trends and patterns which might lead up to an alternative virtual cinema? With these exciting questions in mind, it is of great interest to us as modern day filmmakers, in exploring and giving an exposition into this subject matter, to deconstruct the elements and see if the possibility is viable or merely an idealistic notion.

Culture and Globalisation: The Indian Creative Industries

Mrinmoy Majumder
Mudra Institute of Communications Ahmedabad, India

The processes of globalization have stirred different cultural practices resulting in cultural homogenization where local cultures are merged into a single macro cultural domain. This macro cultural domain is a result of the fusion of different cultures that have given the local cultures a new order and form. Here the local cultures seem to have lost their own identity and representation. Furthermore, due to the ambiguous nature of the global cultural flow other cultures that are in local or national form have sought to find their space among the chaos of global culture. Similar effects have been felt in the creative industries due to the proliferation of globalization further causing an air of change in the creative content and production. Hence, this conceptual study will look into two cases of Bollywood cinema and Indian rock music both facing an ongoing tension related to content creating ambiguity and imbalance, among its (content) creators and audiences.

Escape and Re-Colonization of Waka Waka: Shakira’s Performance at the 2010 World Cup

MARK GOODMAN  &  DANAE CARLSON
Mississippi State University, USA

In 2010, Waka Waka was chosen as the anthem for the FIFA World Cup held in South Africa, and Shakira, a well known vocal artist, was appointed the task of performing. The lyrics of the song present a message of world unity.  But, a semiotic reading of the official video presents a different interpretation. This paper examines the conflicts between Waka Waka’s lyrics and its cinematography, while delving deeper into its underlying colonialism.

Role of Wikis in School Education

Hemant Shrivastava
Indian Institute of Management, Indore, India

The main agenda of this paper is to provide a review of literature on the role of Web 2.0 or social software tools particularly wikis in school education because it is an under-researched area. Though it is a versatile tool to leverage the information in multimodal environment, including video, sound, animation, as well as, static text and image it has not been actively used in the context of school education especially in the Indian context. Today’s educators are hesitant in using the web 2.0 technology because they feel overwhelmed by the range of choices it offers. The paper tries to evolve framework that can be employed to use wikis. It examines the issues that have surfaced from the review especially those that affect pedagogy due to adoption of web 2.0 technologies. The advantages of wikis to students, educators and institutions as well as the challenges that accompany such initiative and the host of problems that need to be addressed in using wikis in school education is enumerated. This paper incorporates the analysis out of the review and highlights the different pedagogical roles of web2.0 technologies with reference to communication, innovation, and collaborative learning and challenging the imagination of children. The analysis answers the concerns of academicians about the inclusion of web 2.0 technologies and the findings can influence learning and teaching strategies in various echelons of education. The paper integrates the perspective by consolidating a variety of literature sources from academic publications, recent Newspaper and magazine reports on social network sites and commentaries and views on social media itself. A major limitation of this paper is lack of empirical evidences in the Indian context for rigorous analysis and does not analyse the reason for this paradoxical situation.

Revisiting the Contours of Media Education: A Study in the Indian Context

Kapil Kumar Bhattacharya
Centre for Journalism & Mass Communication, Visva-Bharati, India

Media education should not be merely about making media professionals. It should rather be about enlightening the citizens. The problem lies in the basic approach to media education which is essentially considered to be a vocational course. This approach in itself results in segmentation of the students from the very beginning. While all students of political Science do not end up becoming politicians and all students of Sociology do not end up becoming sociologists, Media Education, unfortunately, is essentially projected as a subject whose primary focus is upon producing media professionals. However, just as the primary focus of teaching political Science and Sociology is creating political and social sensibility, the primary focus of teaching media education should be creating media sensibility/ awareness among the youth of the nation as the media has emerged as a force to reckon with in today’s scenario. Thus, they need to be aware of the powers and functions of the media so that they may judge the stance taken by the media in regional, national and even the international affairs. This paper shall strive to throw some light upon such issues through both theoretical and practical approaches such as content analysis and surveys.

Cultural Diversity in Television Advertisements in Entertainment Channels

Daivata Patil
University of Mumbai, India

Social attitudes towards multiculturalism can be checked by measuring representations of ethnicity in television advertisements. The current research conducts a quantitative content analysis of television commercials. The researcher first recorded the frequency of representation of characters from varied culturally diverse backgrounds in television advertisements and then examined the nature of role portrayals on the basis of religion and skin tone of the characters. The sampling technique used is purposive wherein advertisements broadcasted during prime time of two leading entertainment channel—Star Plus and Colors were recorded and analysed. The criteria for selection of units of analysis in ads was that all the characters selected had at least one line of dialog or they appeared on screen for at least five seconds.

The Dialectical Cinema of Tomas Gutierrez Alea: Insights for Indian Cinema

Ira Sahasrabudhe

One cannot hope to create meaningful popular dialectical cinema by accusing mainstream cinema of being vacuous, of having sold out to the lowest denominator, or of functioning as a narcotic for the masses. Neither can opposing mass aesthetics or desire for delusion swing the other extreme where ‘meaningful’ cinema gains only from its purported opposition to mass-cinema, forcing the viewer into a discussion he might be resistant to. Lastly, a medium of mass consumption cannot be successfully co-opted under the program of ‘instruction’ alone. I believe traditional methods of trying to qualify cinema by framing it within an oppositional paradigm of form and content are absurd, as they are both intertwined. The journey from mass amusement to mass instruction or of belonging to a niche group is doomed from the beginning. Rather than trapping the viewer into a debate, cinema can explore its potential better by drawing him into a contemplation and discussion about the film, in other words, making him a more participative, meaning-making entity.

Tuesday, 10 December 2013

Media Watch: Call for papers May-2014

Media Watch: Call for papers May-2014: Call for Papers: Journal of Media Watch -2014 April - May issue Trendy transitions and turbulent times in the Media Spectrum The J...

Call for papers May-2014

Call for Papers: Journal of Media Watch -2014 April - May issue

Trendy transitions and turbulent times in the Media Spectrum

The Journalism and Mass Communication spectrum is undergoing a swift yet strategic metamorphosis. Amidst the growing number of media companies fighting for existence, the mediated world is on a mad rush for new operating systems and apps. The role and responsibility of the journalists are being redefined in the increasing digitalization and the influx of media companies. Technological up-gradations and e-revolutions put forth a challenging as well as a convenient avenue for the mass communicators. The Broadcasting companies now encourage the audience to send and share pictures through Instagram and progressively support the citizen video on their websites and news reporting. CNN started the move now followed by all the major players.BBC is undergoing massive restructuring and digitalization on its famous headquarters to its reporting outlets in order to face the growing challenges of social media turned community based news disseminators. Fox news is compelled to redefine its political manipulative and business gimmicks.
Social-networking sites are ruling the process of news dissemination and discourse initiation accelerating a novel way of participation. 140 characters revolutionize the news world- Twitter gone public issue with the much hyped and celebrated stock exchange listing. Fight for survival and success continues in the social world with Snap Chat, the latest image-sharing application through mobile apps boldly rejected the 3 billion takeover offers from Facebook.
Themedia management sector is not devoid of vicissitudes and revolution. Millionaires are increasingly turning their attention to media companies that in turn redefine the objectives of the firm - one of the contemporaries include the millionaire Gina Rinehart, the mining heiress in Australia who have a significant stake holdings in the media companies. Gina’s predatory buy out of newspapers and news media against carbon tax is continuing. Those under her ownership are facing the cannibalistic future. Media moguls continue to expand their horizon through crossovers and mergers - Ted Turner turned 75, still have a successive career in the news world with more and more ventures in his bouquet. Merging and acquisition theories of media world are still a puzzle with this theory.
 Jeff Boze the online Amazon retailers grabbed the celebrated Washington Post through a dream bidding. Jeff declared and demonstrated unmanned drones for newspaper distribution. His Amazon stuck the deal with India Post for speedy and efficient delivery system of all value added news goods. Newsweek and Forbes magazines are once again for sale. Blumberg Business world surviving with push and pull. Wall Street Journal lost its identity by the Murdochian renaissance.  Neither a broadsheet nor a tabloid any more but to a snippet format for easy-go-readers. Rebekah Brooks, his trusted adopted daughter is facing serious legal trial on intrusion into privacy and telephone hacking for news sensationalism.
Media is the Middle East is celebrating their liberation due to the much celebrated and squandered world cup football to happen in the green oasis. They are going global by quality printing not by content. The jasmine revolution from the Arab spring through social media is yet to bloom in the social life. Guardian and Edward Snowden leakage is still making the trouble in the British parliament. The most respected editor of guardian Alan Rusbridger, was summoned to testify in front of the British Parliament committee about his paper’s reporting on the leaks.
On a contrary to all the developments human resources in media force have been faced with grave challenges and criticisms in the recent days leading to anapprehension on ethics and morality in the media field.To quote some -Tarun Tejpal to Rupert Murdoch is under the legal tentacles and public hatred; the Maha Vishnu on Mount Road,The Hindu,is back again in the hands of family kitchen business. Debt ridden Time Inc. filed for a public issue, expecting angel investors to revive it. Slate, Salon, Democracy Now, GigaMedia, News Laundry are still popular with the news teasers. Times of India style of ‘presstitution’ for stake hold on advertisers are still thriving like a monolith in the Indian media scenario.
Considering all the recent changes occurring in the mass communication and journalism field, this issue of Media Watch focuses on a wider area of communication not limiting to specific themes and subjects.The topic includes, but not limited to,

Theoretical issues in media/communication field (Television, Print, Web, and Film)
Journalism and Journalists – changing concepts& practices
Media management – trends techniques and dynamics
News media – Politics, Policies and regulations
Communication - Moral issues and ethical concerns
Citizen journalism – challenges, prospects and diversions
Technologies – Process and products
Web journalism- data journalism to apps
Social Media - networking sites and news opportunities
Convergent Media – access and reach opportunities
Film studies- New wave and New Generations

Last date for the final submission of the completed papers
February 28th, 2014.

Author Submission guidelines
Contributors are encouraged to query the editors (sonyjraj@gmail.com, mediajournal@ymail.com, mediawatchjournal@gmail.com) in a short e-mail describing their paper to determine suitability for publication. Journal of media watch will only accept true, original and pure fundamental and empirical research papers which were not published before in any publications. Media Watch will not accept book review, commentary without any proper referencing and citations.
Abstract: The abstracts should define objectives, theoretical framework and methodological approach, as well as possible contributions for the advancement of knowledge in the field. As a length measure, each submission should have an abstract of 150-200 words. All abstract must be accompanied with key words from 5-8. All abstract submissions must be submitted in advance, preferably before January 30, 2014 through e-mail. Early submission is strongly encouraged.
Length: As the journal is primarily print-based, we encourage articles or manuscripts, including references, tables, and charts, should range between 20-30 pages (7000-8000 words).
Deadlines:  Once the Abstract is reviewed and if it is found suitable, you will be asked to submit a completed manuscript by February28th, 2014. Review of the papers will be completed before April 30th, 2014.
Style: References should also follow APA style (6th Edition).

Guidelines for submission are available at:
http://www.mediawatchglobal.com/instructions-for-authors/
Review Process: Authors are informed when manuscripts are received. Each manuscript is pre-viewed prior to distribution to appropriate reviewers. Manuscripts are anonymously reviewed. Once all reviews are returned, a decision is made and the author is notified. Manuscripts should consist of original material, and not currently under consideration by other journals. Author(s) have to submit the copyrights declaration permission to Media Watch before final consideration of the paper.
Cover Page: (for review purposes): Include title of manuscript, date of submission, author’s name, title, mailing address, business and home phone number, and email address. Please provide a brief biographical sketch and acknowledge if the article was presented as a paper or if it reports a funded research project.
Software Format: Submit papers in both Word (.doc) and Pdf.
Information: For further information and inquiries about the proposed issue and journal, in case of need, please do not hesitate to contact the co-editor of the journal, Dr. Sony Jalarajan Raj via e-mail: sonyjraj@gmail.com
Indexing & Citations: Journal of Media Watch is indexed and citied in 15 international database, citation and indexing agencies including Ulrich, Ebscos, J-Gate, Proquest, Google Scholar, ResearchBib, MIAR etc. Journal of Media Watch is subscribed in major university library data base in Asia, Europe and USA. Journal of Media Watch is considered for inclusion by the famous database such as ISI, Thomson Reuters, Dove Jones, and Nature.
Plagiarism Check: All the submitted papers will undergo mandatory online plagiarism check through plagiarism software’s such as Turnitin and Safe Assign. Contributors are encouraged to do plagiarism check before they submit for the publication. Any submitted paper with more than 7 % match will be rejected without any feedback from the editorial board.
Submission & Acceptance: Any paper published in any journals, book chapters, monograms or abstracts presented in any conference or published in any conference proceedings will not be published. We strongly discourage on the submission of any such.
We strongly recommend you share this call for papers among researchers who you think may be interested in submitting papers for the issue of the journal.
If any organizations and institutions are interested to associate with Media Watch journal, please write to the Publisher: deepakranjanjena@yahoo.com
• Visit the journal website: www.mediawatchglobal.com
Dr. Sony Jalarajan Raj
Editor-in-Chief, The Journal of Media Watch
Graduate Coordinator
St. Thomas University, Florida, USA
Email: sonyjraj@gmail.com
Tel: 001-786-204-1031

Hindu


Wednesday, 11 September 2013

Media Watch Communication Journal Abstract of Articles of September 2013 Issue

Media Watch Communication Journal
Abstract of Articles of September 2013 Issue


Critical Media Literacy in Media Education: A Debate on the Contribution to Democracy

A. Fulya Sen
Firat University, Turkey

The convergence of media and technology in a global culture is changing the way we learn about the world and challenging the very foundations of education. Today, the general trend concerning the main stream media literacy has focused more on the protectionist approach. This study is aimed at discussing the importance of critical citizenship awareness by media literacy. It is argued that critical citizenship and participative democracy are not able to acquire without seeing the ownership structure of media in the capitalist system. This study was based on cultural studies, political-economy and critical pedagogy theories where the concept of media literacy was discussed as a combination of approaches of critical media and pedagogy.

Media Education in India and United Kingdom:
A Comparative Study

Anuradha Mishra Gaur
Vivekananda Institute of Professional Studies, Delhi, India

It is possible to gain a lot of media literacy by mere exposure to the media. In that sense, there is no need for any formal media education. That, however, is not sufficient to gain professional proficiency in this field. A lot of systematic training is required to maintain the standards expected from this fourth pillar of democracy. Presently, the existing structure of media education is at a crossroads. With the changing technology, social structure and international relations the rationale behind the media education in India is getting changed. Under these circumstances we need to form an opinion on what should be the corresponding changes in media education system in India. This paper has compared the media education system of India with some universities of United Kingdom so as to discover the most appropriate path for the future growth of media education in India. 

Exploring Interdisciplinarity in Indian Media Education and Research: An Analysis

NIDHI SHENDURNIKAR TERE
Maharaja Sayajirao University of Baroda, India
ARCHANA CHANUVAI NARAHARI  
Maharaja Sayajirao University of Baroda, India

The discipline of media and communication studies has demonstrated its ability to borrow and integrate knowledge from various theoretical strands in political science, sociology, economics, psychology, cultural studies and anthropology. The inter-disciplinary nature of media studies has enabled its growth, expansion and stature as a discipline and field of academic inquiry in its own right. The inter-disciplinary thrust of media education owes much to the media’s basic nature and need of being reliant on social, political, economic and cultural forces in its surrounding environment. The core argument of the paper favours an inter-disciplinary approach to media studies and media research for the discipline to flourish. In this paper, the authors examined four key areas of inter-disciplinary research and education i.e., political communication, media economics, sociology of communication, and cultural communication that have contributed to furthering the scope of media studies. To substantiate this line of thinking, the authors examined course curriculums of media studies offered by universities in Gujarat.

De-Westernizing Media and Communication Education in India

Vemulakonda Sai Srinivas
Osmania University, India

Post World War II, many countries liberated themselves from colonial rule, started looking up to western media as role models. Later they realized that there has been an information imbalance. NAM also emphasized on alternatives to western news values. India is one such country which vied to establish individuality, create an identity and, an image for itself in the backdrop of its bitter past experience. In this process, developing countries in general and India in particular started developing alternative perspectives. In this context, Indian theories of communication such as Sadharanikaran, which existed 500 B.C., came into prominence. In this background, endeavors to de-westernize media and communication education started by incorporating alternative media, traditional folk media, community radio, Indian theories of communication etc., in the curriculum of mass communication courses. This paper analyses in detail how efforts are made to de-westernize media and communication education in India.

Small Screen in the Indian Subcontinent: A Study on Five Decades of Doordarshan

Rohini S. Kumar
Monash University, Malaysia

The obligation of a public service broadcasting media is very much crucial and tricky in a fast developing country like India, where it has to cater diverse audiences, cultures and languages. Historically, public service broadcasting has been vested with certain roles—an educator, entertainer and informer. But this concept is losing ground as 24 hour satellite channels are altering entertainment and educational needs and perceptions of the public to a greater extent which result in the tapering demarcation between commercial and public service broadcasting in India. The article tries to analyze or review the progress of Doordarshan (Indian Television) in its 54 years of its journey.

Text to Memory: A Study on Comprehension and Oral Reading Fluency

Susan R. Massey
St. Thomas University, Florida, USA

Research was conducted to test the hypothesis that there is a reciprocal relationship between reading comprehension and oral reading fluency. Previous research indicates that oral reading fluency can aid reading comprehension.  However, more recent models have questioned the uni-directionality of this relationship. This research examines this hypothesis by analyzing second grade students’ oral reading of connected texts. A summary previewing condition was manipulated in an experiment and the effects on students’ passage reading times were evaluated. Grade level students were randomly assigned to one of two groups, an experimental group and a control group. Analyses of Covariance were performed to test the effects of prosodic modeling on oral reading fluency as measured in correct words per minute (CWPM) and prosodic reading, while controlling for students overall achievement in reading as measured by the common state test score. The results showed differences in CWPM indicating the summary preview over the no-preview condition for students at lower levels of fluency performance.

Resistive Reading of Anti-Islam Movies by Educated American Audience: An Analysis

Hamid Abdollahyan
University of Tehran, Iran
Niloofar Hooman
University of Tehran, Iran

This article provides an assessment of the dominant meaning inserted in Hollywood movies that offer anti-Islamic content, compared to the meaning that the American audience attaches to these movies. Framed by a theoretical synthesis of Gadamer’s approach to reception and Said’s notion of Orientalism, we employ such concepts as lived experience, inter-cultural communication and media literacy to indicate how the American audience is taking a resistive orientation. This analytical model suggests that any typical American audience seeks to expand their understanding of the lived experience with Muslims based on their inter-cultural experience with Muslims and apply it to their readings of the popular anti-Islamic movies.  To examine the paper’s theoretical claims we used an internet-based in-depth interview technique in which 12 women and 10 men participated. Some of the findings reveal that the educated American audience may not perceive Hollywood fiction as a reliable source of information about either Muslims or Islam, and that they engage in alternate and resistive interpretations of movie content.

Relationship between Facebook Usage and Self-Efficacy among Collegiate Athletes

JONGSUNG KIM
St. Thomas University, Florida, USA

 This research investigates the relationship between Facebook usage and self-efficacy in collegiate athletes. The sample for this study are St. Thomas University athletes in the United States. The variables used to represent Facebook usage, Facebook frequency of use, Facebook number of friends, and Facebook frequency status updates are measured using Facebook Intensity Scale (Ellison, Steinfield, & Lampe, 2007). The dependent variable used in this study is self-efficacy which is measured using the General Self-efficacy (GSE) developed by Jerusalem and Schwarzer (1995). Data analyses indicate a statistically significant relationship between the number of Facebook friends and self-efficacy. The data also indicates a significant inverse relationship between Facebook frequency status updates and self-efficacy. The results of the correlation analysis indicate inverse relationships between frequency status updates and frequency of use, and frequency status updates and Facebook number of friends. These findings suggest that once the coaches, administrators, and professors attend to the issue of Facebook usage for collegiate athletes, it may enhance self-efficacy and psychological benefits.

Public Perception and Role of Mass Media in Fight Against Corruption in Nigeria

Barry Nnaane
Afe Babalola University, Nigeria

This paper examined how the Nigerian public perceived the role of the mass media in the fight against corruption. The research design used was survey, while Benin metropolis in Edo State, South-South, Nigeria, was the area of study. The two sampling techniques used were cluster sampling and purposive sampling techniques. Four hundred and fifty (450) copies of questionnaire were administered, while 418 copies representing 92 per cent response rate were retrieved. Majority of the respondents agreed that the media in the country have played a positive role in the fight against corruption. The study recommends, among others, that media professionals should be socially-responsible and abide by the ethics of the profession, so that they can fight corruption in the country without fear or favour.

Identification and Analysis of Images in Anjathey

Nithin Kalorth
Mahatma Gandhi University, India

Tamil cinema has undergone a cycle of changes from storytelling to production technology and marketing strategies. This article finds out the film language and grammar of movie Anjathey directed by Mysskin. 36 images/shots were selected from the movie and they have been analyzed on the basis of film language,  narrative aspects of the story cinematography, sound, and editing. Attempts have been made to understand the use of visual language and grammar to express the story by the use of mise-en-scene.


Media Watch communication journal

Sunday, 30 June 2013

Call for Papers : Media Watch January 2014

Call for Papers : Media Watch January 2014

Inevitable Social Media and Technological Determinism in a Wired World 

Arab springs to the jasmine revolution, mars exploration to unmanned drones, instant messaging to live tweets, tumbler to instagram, and robotics to cybernetics the rare nexus of technology and the tools of communication are making far reaching influence and impacts in our daily routines. Started with a cool notion of connecting and networking in a community or a society, social media now paves the wide paths of withering away of the states and nations. Proved to be a power centre of unifying and disseminating information social media became the inevitable presence on our daily rhythms. Content and apps are competing in a world were data always proved to be the undisputable king. The communication circles of social media, technology, content and application software’s are in a dynamic flux and is evolving. The traditional concept of reach, access, noise, feedback, reception are improvised every now and then on the emerging communication circle. The new players in the evolving communication circles are already proven complimentary and contributory to each other but still there exist hegemony for the power structure in determining each variables importance.
Digital revolution and technological upgradations have placed mankind at an amazingly challenging juncture, where they are made to take the way that the technologies are chasing for them. Though the proponents of sociological theory, mainly those who still uphold the human-centric models like ‘Social Construction of Technology’ and ‘Actor-network Theory’, denounce the medium-oriented theory, the recent social media explosion unquestionably shows the capacity of a medium in defining and characterising the cultural of a society from the inherent properties of these technologies. This never means that human will surrender to technology, neither does it mean technology seizes the power from mankind, but mankind is slipping into a dependency level on technology where they are left with no choice, but to accept and incorporate the media-specifies in their daily life.
On one side, when scientists are busy replacing man power with digital human machines and robots, one the other side is the proliferation of social media platforms that more or less makes humans a self-developed android-robot dancing with the tune of technology. In the initial stage of the development of a social media, social constructivists claimed this as a mechanism developed by the society’s need and action. However, as social media platform became cluttered the positions of these proponents are taking a back seat, and there is a strong wave of a social-media culture, where people are in a constant search of personalisation and ubiquitousness for such a platform. Social media platform have reached such a point that they have detached themselves from the static computer and laptop, to mobile devices which enhances their connectivity and reach. Mobile phone marketing and research are based on these social-connectivity mechanisms, and made decision-making a process based on incessant connectivity with the fellow-beings. Paradoxically, when a group of people complain the detachment of man from social life with the inflow of technology, these same technology are determining them to be social in a cyber-world, unravelling from the worldly life. From ‘Facebook’ to ‘Wats app’, people are seeking to connect and converse with the world in an anonymous and self-proclaimed identity. As the characteristics of these social media goes – connected throughout the world – the main aim of the users also is to connect and converse with as many as possible, with least botheration about context and reason for conversing.  The most radical aspect of this medium-centred theory is that is this impact of technology on the characteristics of the user.
This volume of the Journal of Media Watch invites papers on this contemporary issue of social media and technological determinism. The issue is not limited to the below but can cover the board spectrum of human and social communications.
·         Social media and cultural change
·         Technology and community engagement
·         Cultural impact of social media
·         Social media and activism
·         Technological intervention and human society
·         Public and private space in a social media world
·         Personalization of social media – from computer to mobile phones
·         Medium theory – does it substitute the social constructivist theory
·         Technology and Culture – who rules who?
·         Social media, public sphere and technology
·         Diversity, race, sexuality, ethnicity and social media
·         Pedagogy and the social media
·         Market forces and communication technology
·         Social media and organisation communication

Contributors are encouraged to query the editors (sonyjraj@gmail.com, mediajournal@ymail.com, mediawatchjournal@gmail.com) in a short e-mail describing their paper to determine suitability for publication. Journal of media watch will only accept true, original and pure fundamental and empirical research papers which were not published before in any publications. Media Watch will not accept book review, commentary without any proper referencing and citations.

Abstract: The abstracts should define objectives, theoretical framework and methodological approach, as well as possible contributions for the advancement of knowledge in the field. As a length measure, each submission should have an abstract of 150-200 words. All abstract must be accompanied with key words from 5-8. All abstract submissions must be submitted in advance, preferably before August 15, 2013 through e-mail. Early submission is strongly encouraged.

Length: As the journal is primarily print-based, we encourage articles or manuscripts, including references, tables, and charts, should range between 20-30 pages (7000-8000 words).

Deadlines:  Once the Abstract is reviewed and if it is found suitable, you will be asked to submit a completed manuscript by September 15, 2013. Review of the papers will be completed before October 15, 2013.

Style: References should also follow APA style (6th Edition).
Visit: http://www.mediawatchglobal.com/information-for-author/
Guidelines for submission are available at:
http://www.mediawatchglobal.com/instructions-for-authors/

Review Process: Authors are informed when manuscripts are received. Each manuscript is pre-viewed prior to distribution to appropriate reviewers. Manuscripts are anonymously reviewed. Once all reviews are returned, a decision is made and the author is notified. Manuscripts should consist of original material, and not currently under consideration by other journals. Author(s) have to submit the copyrights declaration permission to Media Watch before final consideration of the paper.

Cover Page: (for review purposes): Include title of manuscript, date of submission, author’s name, title, mailing address, business and home phone number, and email address. Please provide a brief biographical sketch and acknowledge if the article was presented as a paper or if it reports a funded research project.

Software Format: Submit papers in both Word (.doc) and Pdf.

Information: For further information and inquiries about the proposed issue and journal, in case of need, please do not hesitate to contact the co-editor of the journal, Dr. Sony Jalarajan Raj via e-mail: sonyjraj@gmail.com

Indexing & Citations: Journal of Media Watch is indexed and citied in 15 international database, citation and indexing agencies including Ulrich, Ebscos, J-Gate, Proquest, Google Scholar, ResearchBib, MIAR etc. Journal of Media Watch is subscribed in major university library data base in Asia, Europe and USA. Journal of Media Watch is considered for inclusion by the famous database such as ISI, Thomson Reuters, Dove Jones, and Nature.

Plagiarism Check: All the submitted papers will undergo mandatory online plagiarism check through plagiarism software’s such as Turnitin and Safe Assign. Contributors are encouraged to do plagiarism check before they submit for the publication. Any submitted paper with more than 7 % match will be rejected without any feedback from the editorial board.

Submission & Acceptance: Any paper published in any journals, book chapters, monograms or abstracts presented in any conference or published in any conference proceedings will not be published. We strongly discourage on the submission of any such.

We strongly recommend you share this call for papers among researchers who you think may be interested in submitting papers for the issue of the journal.
If any organizations and institutions are interested to associate with Media Watch journal, please write to the Publisher:deepakranjanjena@yahoo.com
• Visit the journal website: www.mediawatchglobal.com

Dr. Sony Jalarajan Raj
Editor-in-Chief, The Journal of Media Watch
Graduate Coordinator
St. Thomas University, Florida, USA
Email: 
sonyjraj@gmail.com
Tel: 001-786-204-1031